How to Write Good Copy for Visitors Instead of Search Engines

Content is the primary ingredient that makes your blog unique. It is recommended to post between 3-7 times a week minimum, in order to keep your readers interested. Most subscribers want to see new content every day or two, otherwise they wouldn’t subscribe. To devise all this copy, we have to ask ourselves a couple questions.

• Who is your target audience?
• What are the current issues in the industry?
• Where will you post your content relative to categories and tags?
• When you write your website content, who are you focusing it on?
• How are you going to market the material to grab and hold reader interest?
• Why have you chose this particular content to blog about?

So now, let me ask you a question.Have the search engines ever purchased anything from you? Forget the search engines! Focus on your customers! When you write content, write valuable content focused on your customers and visitors. Write something that will grab their attention. Whether it’s a breaking news story, an argumentative piece, or the story of your day, your post should be in its most relevant category with relevant tags.

Focus on one keyword phrase only. Your keyword-containing tags should include that one keyword phrase only. Everything on the page should be focused on that one topic. Prove to the search
engine that your page is about that topic. The page will then be very relevant for the topic. But it must be valuable for the customers and visitors.

Don’t ever create a page just for the search engines. The search engines aren’t and probably won’t ever be your customers. This makes the content look cheap and unprofessional anyway. Keep your target demographic in mind and give them true value throughout your site and in your content.

Tags: author, copy, search engines